Ratings Matter -- they influence the news

When you watch the "news" on television - never forget it is about ratings - - Here's a paragraph from the story about Diane Sawyer leaving the World News team for ABC. All forms of traditional news - rather radio, tv or newsprint - - charge for advertising based on listenership or readership. One reason Super Bowl ads are outrageous..... and look at the age range that is KEY - - 25-54.....Okay - my soap box for today.

In her time at "World News," Sawyer and ABC News saw some of the best ratings in program history. After Sawyer took over for Charlie Gibson in 2009, the show gained an 8 percent ratings boost in just the first month. Today, "World News" is edging closer to its rival "NBC Nightly News" for the first time in years. The show saw a rare streak of ratings wins in 2014, beating NBC News in the key A25-54 demo in Q2-- for the first time in over six year